A successful marketing strategy for your business can feel like trial-and-error until you’ve really defined your ideal client, and figure out how to best reach them. It can be tough, and I won’t minimize the challenge in doing this. But having tried many marketing strategies, I’ve identified my favorite low-cost marketing strategies that can be successful when implemented at nearly any company.
Marketing has become affordable for small businesses due to the widespread use of the Internet, social media and technology. Gone are the days where small business have to shell out thousands for tv commercials, radio ad slots, or huge billboards. The trade-off, however, often requires an investment of your time (and a little bit of money).
Here are five Inexpensive marketing techniques that a small business can use to reach potential customers and clients:
Let’s face it… office rentals are expensive, and just like milk and eggs, they get more expensive every year. Both new and mature businesses often find that their highest expense may be the cost of running their full-time office. If this is you, and you spend every day in your office meeting with employees and clients, then your office expense might be a necessary evil. But for the majority of today’s business owners, office rent is an optional expense. If you:
Ditch the office rent and consider a virtual office solution.
Virtual Office solutions are ideal for entrepreneurs and small businesses looking to maintain a professional image while making a real impact on the bottom line. You can reduce your office rent and maintenance expense by as much as 95% by moving out of swanky (or basic) office space and into an appropriate virtual office solution.
For entrepreneurs with no need for true office use, consider a package that offers professional address services and mail collection only. This gives you use of a professional business address and guaranteed office coverage for your deliveries (super helpful considering FedEx, UPS and USPS deliver to business addresses usually before 3pm). Pick up mail and packages at your convenience, or have it forwarded to your address of choice. Pass out business cards out with confidence that you’ll be taken as seriously as larger companies when your potential clients see your professional commercial address. Sound like something that your business could benefit from? Learn more about ASE Group’s BASIC Virtual Office solution here.
Need a broader offering? Consider a more Advanced Virtual Office solution. This is where the benefits get really good. Get access to services like private office use, a dedicated local phone number, a full-time receptionist for your business’ incoming calls, access to business services like copies and fax usage, and more! You’ll save thousands each month, just with a dedicated phone number and a full-time live receptionist answering your business’ calls. For less than 1 week’s pay to a receptionist, you’ll have a full month of services, your own business phone number and voicemail, an office, and so much more. Learn about ASE Group’s ADVANCED Virtual Office solution here.
New business owners will find a virtual office solution to be a huge money saver as they establish their business, but mature business owners are also realizing that using their office part-time while paying full-time expense is a huge waste of capital.
If you’d like to learn more about how a virtual office solution could work for you, please do not hesitate to reach out to alnesha@ASEGroupOffices.com or call us at 973-731-6000. If you know an entrepreneur or small business that could save thousands of dollars each year by using a virtual office solution, definitely refer them! It’s a win-win situation… we love paying referral bonuses, and your friend or associate will thank you for helping them save money!
If you’re all about your business, learning a new skill, or spend an ounce of time on social media, I’d be willing to be bet that you’ve taken part in 1 (or 21) webinars over the last 6-9 months!
The fact is, webinars are one of today’s hottest marketing tool. They are inexpensive to host, allow you to reach a large audience and establish your credibility. Everyday, you’ll find small business owners hosting webinars about all sorts of topics -- book publishing, blogging, and the ever popular “how-to” topics. No matter what your niche or industry, webinars are a great option for growing your market.
Perhaps the number one reason to host a webinar—especially if you partner with another business owner in a complementary niche—is to grow your list. Here’s why it works so well.
As a business owner with resources and information to share, you’re in demand, and there are plenty of others out there looking to partner with you. Find a colleague in a related niche to host your event. Ask him or her to mail their list with an offer to join you both on the call. Collect emails in your mailing list system. Any sales you make from the event will pay your partner an affiliate commission. That way you both win: You build your mailing list, and your partner earns cash for their time.
Show Off Your Expertise
You’ve no doubt heard plenty of people talking about the “know, like and trust factor.” It’s a simple reminder that very few people will buy from you the first time they encounter your website or get an email from you. They need more info.
A webinar is a wonderful way to foster trust. Because they can hear your voice, and maybe even see your face, there’s an instant connection. Not only that, but you get to impress them with your knowledge of the topic. Your audience will walk away not only knowing you better, but also with the impression that you are the go-to person in your niche.
Sell to a Captive Audience
Here’s a fact you may not have considered: Webinar attendees are primed to buy. Make them an irresistible offer, and you’ll be amazed at how effective “selling from the stage” can be.
What’s irresistible? Try these proven tactics:
Whether you’re a newbie to webinar hosting, or you’re already an old hand, there’s little doubt that webinars won’t have a positive impact on your business. The amount of time you spend preparing and promoting is minor compared to the potential returns, so get out there and start planning your next webinar event!
We're superheroes who opted for business casual attire over capes and spandex. Just kidding, although we'd like to believe we're pretty awesome! But what is 100% true is that we're professionals who believe in spreading the wealth -- so when we come across solutions for our own business, and our clients, we share them here!