If you’re all about your business, learning a new skill, or spend an ounce of time on social media, I’d be willing to be bet that you’ve taken part in 1 (or 21) webinars over the last 6-9 months!
The fact is, webinars are one of today’s hottest marketing tool. They are inexpensive to host, allow you to reach a large audience and establish your credibility. Everyday, you’ll find small business owners hosting webinars about all sorts of topics — book publishing, blogging, and the ever popular “how-to” topics. No matter what your niche or industry, webinars are a great option for growing your market.
Perhaps the number one reason to host a webinar—especially if you partner with another business owner in a complementary niche—is to grow your list. Here’s why it works so well.
As a business owner with resources and information to share, you’re in demand, and there are plenty of others out there looking to partner with you. Find a colleague in a related niche to host your event. Ask him or her to mail their list with an offer to join you both on the call. Collect emails in your mailing list system. Any sales you make from the event will pay your partner an affiliate commission. That way you both win: You build your mailing list, and your partner earns cash for their time.
Show Off Your Expertise
You’ve no doubt heard plenty of people talking about the “know, like and trust factor.” It’s a simple reminder that very few people will buy from you the first time they encounter your website or get an email from you. They need more info.
A webinar is a wonderful way to foster trust. Because they can hear your voice, and maybe even see your face, there’s an instant connection. Not only that, but you get to impress them with your knowledge of the topic. Your audience will walk away not only knowing you better, but also with the impression that you are the go-to person in your niche.
Sell to a Captive Audience
Here’s a fact you may not have considered: Webinar attendees are primed to buy. Make them an irresistible offer, and you’ll be amazed at how effective “selling from the stage” can be.
What’s irresistible? Try these proven tactics:
- Fast acting bonuses just for those who buy while on the call or shortly after it ends.
- Deep discounts available only for a limited time—typically if they buy before midnight of the day of the event.
Both plans have worked for thousands of webinar presenters, and will work for you, too!
Whether you’re a newbie to webinar hosting, or you’re already an old hand, there’s little doubt that webinars won’t have a positive impact on your business. The amount of time you spend preparing and promoting is minor compared to the potential returns, so get out there and start planning your next webinar event!